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  1. Home
  2. Archives
  3. Vol. 14 No. 2 (2024): TESRTCA-FEBRUARY-2024

Published: 2024-02-01

Articles

A Privacy-Preserving, Data-Driven Personalization Framework for B2C Digital Sales Optimization Using Federated Learning and Customer 360 Integration

Sanjay Pradhan, Keshav Adhikari, Ramesh Bhandari (Author)

1-22

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