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Vol. 14 No. 2 (2024): TESRTCA-FEBRUARY-2024
Published:
2024-02-01
Articles
A Privacy-Preserving, Data-Driven Personalization Framework for B2C Digital Sales Optimization Using Federated Learning and Customer 360 Integration
Sanjay Pradhan, Keshav Adhikari, Ramesh Bhandari (Author)
1-22
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